Strategi Creative Branding Hijack Sandals untuk Meningkatkan Brand Image
نویسندگان
چکیده
Abstract.Hijack Sandals is a fashion brand that was born in Bandung 2010 which until now still very consistent selling products focus on footwear, namely sandals. They were and appeared year because of the concern people around them, who made shoes comfortable. In fact, climate Indonesia suitable for wearing Hijack has dozens filled with various kinds sandals different motifs colors. This research entitled "Creative Branding Strategy to Improve Brand Image (Case Study Regarding Creative Sustain Culture Collection via Instagram)". The purpose this find out how Sandals' collection also what makes unique continues consistently echo campaign so sandal culture country never stops packaged as attractively possible by creating content-content posted Instagram. uses case study approach aims strategy creative team promoting improve Image. Supporting data presence two key informants supporting informants. Founder Director informants, are followers Instagram account. 
 Abstrak.Hijack adalah salah satu yang lahir di pada tahun sampai saat ini masih sangat konsisten menjual produk berfokus alas kaki yaitu sandal. Mereka dan muncul itu atas keresahan orang-orang sekitar banyak membuat sepatu padahal sejatinya iklim cocok dengan memakai memiliki puluhan diisi oleh berbagai macam motif warna berbeda-beda. Penelitian berjudul “Strategi Untuk Meningkatkan (Studi Kasus Mengenai Strategi Pada Koleksi melalui Instagram)”. Tujuan dari penelitian untuk mengetahui bagaimana koleksi Instagram, menjadikan unik terus menggaungkan agar budaya bersandal negara tidak pernah berhenti mereka kemas semenarik mungkin pembuatan konten-konten dimuat Sandals. menggunakan metode kualitatif pendekatan studi kasus bertujuan mencari tahu strategi tim kreatif melakukan promosi meningkatkan Data pendukung dalam adanya dua informan pendukung. sebagai informan, akun
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ژورنال
عنوان ژورنال: Jurnal Riset Public Relations
سال: 2023
ISSN: ['2808-3059', '2798-6616']
DOI: https://doi.org/10.29313/jrpr.v3i1.1995